A company called Keywee has raised $9.1 million in Series A financing from several investors, including Innovation Endeavors, whose founding partner is Google Executive Chairman Eric Schmidt. The financing was led by Eric Schmidt’s Innovation Endeavors and Marker LLC, with participation from The New York Times Company and UpWest Labs.
Keywee CEO Yaniv Makover said, “Marketers are looking for ways to effectively leverage content. Finding new and existing audiences that are most likely to read, convert and share content is a tough task that cannot be left up to chance or a gut feeling today’s marketers need data. Yet, there has been no credible data layer to improve content marketing to date. To truly engage consumers and meet business goals, marketers need to better understand what content will resonate with various, and often niche, audiences across different platforms like Facebook, Google, Reddit, Twitter, Yahoo, etc. They need to think of content through the lens of the distribution channels and their specific targeting parameters.”